Convert Customers to Fans for Facebook Success
Tip #368 - Converting Your Customers to Fans
Dear Tip of the Weeker,
In Tip #366 we told you how to set up your personal Facebook profile and then create a Facebook page for your retail business. That way you can keep your business followers separate from your personal friends. You really don't need your customers reading posts from old high school friends reminding you about the crazy things you did when you were eighteen!
This week's retail Tip is a four-step process for turning your customers into Facebook followers.
Step One: In your next email newsletter invite your customers to visit your Facebook page and "Like" you. Be sure to include a link directly to your page.
Step Two: As added incentive, hold a special Facebook contest (within facebook terms, see Tip #449) and offer a shopping spree or give away a big prize to a random winner when your number of followers reach a certain level. For example you might give away a $250 shopping spree when you have 500 followers.
Step Three: Encourage your customers to tell their friends about your page and the contest. Remind them that the faster you get to your goal, the faster the prize is awarded! There will be naturally occurring growth too, because when a customer "Likes" your page all their friends see it. Some of them will visit your page, and "Like" you too.
Step Four: Repeat! You'll have to ask more than one time and remind them of the contest more than one time for the majority of your customers to "Like" you. Keep asking until you hit your goal and give away the prize. This is a key concept for all your marketing efforts - once is never enough.
Why bother? Just read this email from Karla Schikore who owns Haus Fortuna, a store in Petaluma, CA that specializes in Italian goods...
"Howdy! Just thought Id give you an update on Facebook...
It was my top goal from the Retail Success Summit. I got my page up on the Wednesday I returned, launched it to my customer list on Thursday, and by Saturday had over 100 followers, and TESTIMONIALS!
What I found so intriguing is that I didn't have to ask a single customer for the testimonial and there they were! I have about 60 I would guess.
New customers, fast and free. Amazing unsolicited testimonials. Social proof that her store is worth visiting. Boosted employee morale. I'd say that was definitely worth the small amount of effort it took to get her Facebook page up and going.
Way to go, Karla.
While you are on Facebook, go check out the WhizBang! Training page and be sure to "Like" us while you're there!