Creating a Facebook Page for Marketing

Tip #366 - Facebook Your Store

 Dear Tip of the Weeker -

Including a Facebook page in your marketing will allow you to post events, create discussion boards, and keep in touch with your retail customers for free! Social media is the the latest and greatest way to market your business to your hottest prospects.

Let's Create Your Facebook Account!

If you weren't at the Retail Success Summit or if you just need a reminder, follow these easy steps to get started creating your own Facebook account and page:

  1. Make sure you have a picture of you, and a picture of your store saved to your computer. You'll need to be able to access these when you open your accounts. If you don't have one, Facebook will put a silhouette placeholder in until you get one but this isn't really the best way to introduce you and your store to the online community!
  2. Go to Facebook's main page and sign up for a personal account.
  3. Once you've completed the steps (Facebook will guide you through them) for your personal account, set up a "page" for your store. Scroll down to the lower left hand corner of the screen and click on the callout with the little "F" (circled) on it just to the right of the word "Applications." This is the button to start a Facebook page for your business. You can access your Facebook business page through your personal page by clicking on the "Applications" button.
     
    If you don't see the circled icon at the bottom of your Facebook account, you can click on the word "Advertising" link (also at the bottom of your screen,) then click on the "Pages" tab, and use the green "Create a Page" button.

    No matter which method you choose, you need to set up your personal account before you  complete this step.
  4. Follow the steps to start your facebook page! Be sure to fill out all of your store information, upload some photos and create a discussion on the discussion board. Have an event coming up? Post it to your new Facebook Page!
  5. Ask your friends and customers to "Like" your page!  Make sure you include a link in your email signature and on your website.

Hint: If you don't want your customers to have direct access to your personal page, don't become a fan of your own page. It's nice to have a personal page, but you may want to keep Uncle Bud's political rantings that got stuck to your Facebook wall separate from what your customers see.

Already have a page, but have questions about other Facebook features? Go to their help page at:

http://www.facebook.com/help.php.

You are invited to visit us on our Facebook page and be sure to "Like" us while you're there!   

Wishing you great sales and lots of fun,

Bob Susan