Email Your Retail Customers a '12 Days of Christmas' Promotion

Tip #388 - 12 Days of Christmas, On Video

Dear Tip of the Weeker,

OK, everybody... this is a fun, easy promotion you can plan today! Just make a list of twelve items you’re overstocked in, assign each item a date, and print up 12 sets of signs - one for each days’ sale item.

Plan to email your retail customers the "super sale item" on each of the twelve days. Make it a quick, one paragraph email with a really catchy subject line. With this promotion you can send emails to your customers for 12 days in a row without seeming like a pest. In fact, they won't be able to wait to see what's coming up next!

It's easy to do... I made a video about the "12 Days of Christmas" promotion using the camera that's right in my laptop. Or buy yourself an early present and get a video camera. Natalie has one and we borrow it all the time to shoot video - super easy, great quality, and not too expensive.  

Watch my "12 Days of Christmas" video.


On December 13th (twelve days before Christmas), put a big display table of your first "super sale item" item by the front door. Stack ‘em high and watch ‘em fly!

By the 12th Day of Christmas your stockroom will be nice and bare. And your bank account will be nice and full.

Ho, ho ho!

Wishing you great sales and lots of fun,

Bob Susan

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