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Take Your Retail Promotion Idea to the Next Level
Tip #385 - Your "Awesome Ah-ha!"
Dear Tip of the Weeker,
This Tip of the Week is an excerpt from a section of the Retail Mastery System on leveraging your marketing opportunities.
Spending the time and energy to ask the right questions about your marketing efforts will go a long way towards making sure you have your bases covered, that you are not missing any obvious opportunities.
But just as importantly, when you engage your brain (and the minds of your staff) in a very proactive way by asking, "How can I make the absolute most out of this event?" You dramatically increase the chances of having what we call an "Awesome Ah-ha."
This happens when you take a solid idea and with a little twist turn it into something spectacular!
Here an example of this type of "Awesome Ah-Ha" in action...
The owner of a Pennsylvania sewing dealership was moving her store and she had a big clearance sale that lasted several weeks before the move.
It was a "Dutch Auction" sale where every day the percent off increased by one. So if you took 16% off your entire purchase on Monday, you would take 17% off your entire purchase on Tuesday, 18% on Wednesday, and so on.
But to get lots more people into her store earlier in the sale and to create a buzz, she gave an additional discount to people who carpooled to the sale – an additional 1% for every person in the car. So if it was 13% day and you pulled in with a van of 9 sewers, your discount now became 22%.
The owner reported this created a shopping frenzy, with sewers carpooling from all over. More shoppers, more sales, more fun! One little change produced big results. An "Awesome Ah-ha!"
Sometimes "Awesome Ah-ha’s" change industries. When Dave Thomas took his "Awesome Ah-ha" idea and put a drive-through window in his second Wendy’s restaurant, he changed the way the world eats.
Wishing you great sales and lots of fun,
