Make Bold Marketing Decisions for Your Retail Store
Tip #432 - Think Big Say Yes
Dear Tip of the Weeker,
“It always seems impossible, until it’s done.” - Nelson Mandella
It’s easy to get caught up in a negative spiral of thinking and believing. It’s far easier to find reasons NOT to try a new idea than it is to break out and take a risk on something new.
But thinking, “Yes, I CAN make this idea work for me,” instead of, “It’s impossible. That would never work for me,” is the key to breakthrough success in your business.
AVOID SELF-LIMITING THOUGHTS AND ATTITUDES.
These are the thoughts that keep you thinking “small” or stop you from trying something big, something bold, something risky. Thoughts that will make you hapless, helpless, and hopeless. The thoughts our friend Jeff calls stinkin’ thinkin.’
This idea really hit home for me when I got an email from Pam, a designer with PR Haig Jewelers in Rochester, Michigan about Tip #108 “You Sample, You Sell.”
Now you might think that giving free samples just wouldn’t be feasible for a jewelry store. I’d have said that they could do free ring sizing or give away ring cleaning as a sample of their great service.
But these folks didn’t think limiting thoughts. No sir!
Here’s the BIG idea these merchants came up with…
“We recently celebrated our 30-year anniversary, and GAVE AWAY 30 GEMSTONES. We drew names, recorded them in order, and called the winners to come in and choose a stone.”
“The response was great - and it created add on sales. The customers were thrilled to find out they had won something they could decide on - and very often they had a piece of jewelry designed right then and there.”
“It's not often customers get to sample something from the Jewelry industry, but our 30 year celebration gave us the opportunity to show our potential clients what we do best. It is true, if you give a sample - you WILL sell!!”
WOW. Sample gems. No limits there!
So the challenge for all of us is to stop our minds whenever we hear that little whisper, “Impossible. That can’t be done. It won’t work. Not for me.”
Stop and figure out a way the idea CAN work for you. Now that doesn’t mean that you have to implement every idea you come up with, but the very act of saying “YES!” will eventually open up the doors to your breakthrough success.
And breakthrough success is our sincerest wish for you.Wishing you great sales and lots of fun,