Bob Negen, Retail Expert
Author, Retail Trainer, Public Speaker
"Bob is an excellent retail trainer, one of the very best I’ve heard."
- Jim Wilcox, Wasatch Baskets and Gifts
After owning his own award-winning kite store for over two decades, Bob Negen has spent the past decade teaching retail store owners and managers the nuts-and-bolts skills they need to run successful businesses.
realities of retail - increased competition, incredible price pressure, and the availability of 24/7 shopping on-line.
Whether it’s teaching your group how to use broad resource email marketing to increase the number of customer visits, cause marketing to attract new customers, or how to use innovative training techniques to create a WhizBang! staff, Bob guarantees your audience will leave your meeting fired up.
Bob’s presentations are more than motivational fluff. His dynamic and compelling programs provide both the motivation and the practical, to-the-point information your group needs to bring more people in the door, service them better, and make more money.
In 2006, Bob and his wife and business partner Susan Negen released their best-selling book “Marketing Your Retail Store in the Internet Age ” with global publisher John Wiley and Sons.
In 2008 they launced their flagship product, The Retail Mastery System , a complete training system that teaches the 11 essential skills to running successful retail stores. In their training materials Bob and Susan show retail businesses how to use innovative, inexpensive marketing techniques to create new customer relationships and do more with existing customers.
Thousands have laughed and learned as Bob tells of the lessons he learned as he helped transform the simple kite from a child’s play toy to a serious adult hobby, or how he generated over $2,000,000 in yo-yo sales and how it all applies to retailers and their businesses.
