Great Training for Independent Store Owners

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Featured Article: 

Are You Making These 7 Retail Marketing Mistakes?

As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer.  Check to see if you might be making one of these common Retail Marketing Mistakes.

#1. Your Marketing is "All About Me" 
If had to pick the most common (and most deadly) retail marketing mistake, this would be it. Everyone thinks that their products, their services, and their promotions, are far more fascinating than they really are.