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Featured Tip: 

Tip #628 - Marketing ≠ Selling

Although they are closely related, marketing and selling are NOT the same thing.

Marketing includes all the efforts you engage in that cause your customer to become likely to buy from you. It includes many, many different activities, from advertising and social media posting, to special events and email newsletters. In general for a retail store, the main goal of marketing is to get the customer into your store in a frame of mind where they are eager to buy.

Selling is the person-to-person interaction where you match up your customer's needs, wants, and desires with the perfect merchandise from your store and complete the sale.

Here's a quick example to illustrate the point... Read More