Meet Susan Negen

susan@whizbangtraining.com  

Susan Negen has a knockout one-two punch of sophisticated "big business" skills and street-smart small business experience.

She has worked as a senior executive for retailing giants like Bloomingdale's, Macy's, and Lord and Taylor, has been on the leadership team of a small retail business, and now sees business through the eyes of an entrepreneur and business owner. She quickly discovered that the problems of operating a multibillion-dollar company and the problems of the entrepreneur are not that much different!

In her more than two decades of business experience Susan has effectively managed groups of over 150 employees, used her expert analytical skills to purchase inventory for both large and small stores, and has brought a keen sense of organization to her fast-growing training company.

As the Director of Merchandising at the Mackinaw Kite Co., Susan was instrumental in helping create a nationwide yo-yo boom. She maintained outstanding flow of merchandise to their Yo-Yo Universe kiosks during the volatile yo-yo craze. This minimized the out-of-stock position most retailers across the country were experiencing and allowed them to sell over two million dollars worth of yo-yos -- in just over 6 months!

This yo-yo adventure forced Susan and her partner Bob to boil down thirty-five years of hard-earned experience into a fun, but no-nonsense, only-if-it-works outlook on business.

Her "make it fun, but get it done" attitude has given Susan an expert edge in marketing, in practical, proven customer service practices, solid common-sense employee management, super-efficient operations, and an understanding of the entrepreneurial spirit.

When you hear Susan Negen you are getting a real businessperson whose knowledge, skill, and passion come from working in the trenches of retail business -- both large and small. You get a speaker whose credibility and audience connection come from shared experiences, not from academic degrees.

When Susan tells an audience something will work, it will. She speaks from experience. Find out how Susan can make your next event a SMASH HIT! Click here to find out more about our workshops and available dates.