Dear Retailer,

Imagine getting out of the hurry-scurry of your daily store life for two days and gathering together with hundreds of enthusiastic, motivated independent retailers just like you.

Imagine immersing yourself in world-class, retail-specific information that will take your business to the next level and help you put more money in the bank.

If that kind of education, inspiration, and motivation sounds like what you need, then I'd like to invite you to join us for the 6th annual Retail Success Summit!

This year's Summit will be held on June 25-26, 2012. 
Registration is not yet open to the general public.
To get your name on the waiting list for the 2012 Summit,
call 1-800-842-1660.

The Retail Success Summit is an exciting combination of high-level thinking about the strategic focus that drives your business, in-depth explorations of our favorite tactics from the Retail Mastery System, new never-seen-before material, case studies, best practice ideas, 2-minute success tips, and the amazing expertise of four absolutely top-notch guest speakers!

At the Retail Success Summit you’ll learn the best of the best in marketing,  inventory management, store operations, selling skills, financial management, website marketing, staff development, customer service, personal development, social media, and so much more.

You’ll be working hard, thinking harder, and moving fast...

NEW Topics!

You want it, you got it...   At the 2011 Summit Susan and I spoke on these twelve topics.  This year will have some of the same and some new topics.

• NEW!  20+ Ideas for Promotions and Special Events
  And 3 Keys to Making Them Successful, Profitable, and Fun
  
  
• Email Marketing
  How to Do It Right, Keep 'Em Reading, and Get 'Em into Your Store
  
  
• NEW!  How to Get New Facebook Fans
  More Fans = More Customers = More Money!
  
  
• NEW!  Retail Math
  Important Calculations, What They Mean, & How You Can Use Them to Boost Sales & Profits
  
  
• NEW!  Your Strategic Vision
  Clarify and Crystallize WHAT to Do By Understanding the WHY Behind It All
  
  
• NEW!  Sales Management
  How to Build a Team of Sales Superstars
  
  
• NEW!  Facebook Basics
  How to Create a Vibrant Community of Raving Fans
  
  
• Effective Cause Marketing
  The Dos and Don'ts That Will Make (or Break) Your Cause Marketing Campaigns
  
  
• Great Selling
  6 Steps to the Perfect Purchase
  
  
• Open-to-Buy Planning
  How to Buy Smart so Your Money Sits in Your BANK, Not on Your Selling Floor
  
  
• NEW!  Creating Facebook Ads
  A Super-Targeted, Budget-Friendly Way to Advertise
  
  
• NEW!  Website Makeover
  Before vs. After and What You Can Learn from the Transformation
  
  
• NEW!  Q & A Sessions
  Get Your Questions Answered! 

 PLUS, there are more great topics that will be covered by our  amazing line up of guest speakers.

There's so much money-making gold on this list that unless you literally sleep through the whole thing, you're bound to come away with ideas to boost your sales by many tens of thousands of dollars... or more.

NEW Flexible Format!

Each retailer who attends the Retail Success Summit is unique, with different kinds of stores and different needs. There's "no one size fits all" when it comes to learning. That's why we're giving you more choices and more possibilities at this year's Summit than ever before.

Once each morning and once each afternoon there's going to be a breakout session. During each of the breakout sessions you'll be able to choose to attend one of three topics - one presented by me, one presented by Susan, and one presented by a fabulous guest speaker.

Pick the topics you like - leave what you don't.

But if you want to get it all, bring a colleague or two from your store and send one person to each of the three breakout sessions. It's like magically adding up to four more learning hours to each day.

NEW Guest Speakers!

The new format allowed us to bring in some amazing guest speakers for both the general session and the breakout sessions.

General Session Guest Speakers TBA

Knowledge is the Key to Success...

Here’s a statistic that every small business person should tape to their computer screen so they see it at least a couple of times a day:

"90% of small businesses that fail, do so because of a lack of skills and knowledge on the part of the owner." (Dunn and Bradstreet survey reported in the Harvard Business Review)

If it’s the lack of skills and knowledge which can tank your business, then logic simply dictates that adding skills and knowledge will increase your chances at business success.

I know this to be true not only from my personal experience as a store owner, but also from working with thousands of retailers at WhizBang! Training. Being good at one or two of the eleven essential retail skills doesn’t cut it; really successful store owners know a lot about all of them.

It doesn’t matter if you’re a brand new retailer or have owned your store for 25 years, the more knowledge you have about what to do and how to do it, the better your results are likely to be.

...But it's the persistent application of knowledge
that makes you ultra-successful.

Knowledge alone isn’t enough. Education without action is merely entertainment. Susan and I are not in the entertainment business. We’re showing up to make a huge impact on your business.

You won’t get better results and won’t have the ultra-successful store of your dreams unless you take action. That's why we built another  special feature into the Retail Success Summit; one we know will make an amazing difference in your business.

Unlike most seminars you attend where you come home with a bunch of notes that get stuffed in a drawer somewhere, you're going to leave the Retail Success Summit with a one-page action plan you can put to work immediately in your business.

How do we know it works? Here’s just one example of real results achieved by taking action on the information learned at the Retail Success Summit…

Throughout the two days you'll be challenged to think about your business in new, exciting ways. You'll learn proven, practical techniques to increase your sales and boost your profits.

But most importantly, you'll leave the Summit with an exact blueprint of where you want to go and how you’re going to get there... a step-by-step plan for your path to success.

Now that you know what's happening during the Summit, you may be wondering about the...

Location, Logistics, and Nitty-Gritty Details

The Retail Success Summit will be held at the fantastic DeVos Place in downtown Grand Rapids, Michigan on June 25 and 26, 2012.

The DeVos is a short cab ride from the Gerald R. Ford airport and within easy walking distance of great restaurants, shops, museums, and many other services. Click here for more information on lodging and fun stuff to do while you're in Grand Rapids (not that you'll have a lot of extra time!)

Check-in and name tag pick-up begins at 8:00 am on Monday 6/25 and the event starts promptly at 8:30 am. The Summit will close at 5:00 pm on Tuesday 6/26.

You'll see that with all the new topics, new breakout sessions, and the awesome Monday night parties, you'll be busy having fun and learning lots from morning to night.

What's the Investment?

You might think that with all the great new stuff we've added to the Retail Success Summit this year we'd raise the price. Nope. The regular price for the Summit remains $997.00.

It's a crazy low price for everything you're getting: 2 full days of business-building, money-making, retail-specific information, nationally-recognized guest speakers, amazing networking opportunities, your take-home action plan, and lots of fun!

But I want to give you fair warning...  

If you want to attend the Summit this year and are ready for a serious retail brain expansion, I strongly encourage you to register today.  Last year we sold out and had to turn people away, so reserve your seat today!

I can't wait to see YOU at the Summit!


Bob Negen

P.S. I know you're going to love all the great NEW stuff that's happening at this year's Retail Success Summit. In fact, I GUARANTEE it!   

Yep, this event, like everything we offer, is 100% guaranteed. If at any time during the session you feel your investment was not money well-spent, talk to us at a break and we'll give you your entire registration fee back. No hassles, no problems, no questions asked.