Early Bird Discount!
Save $500 On Your Summit Regsitration and Get...
Two Amazing Days of World-Class Training Designed Especially for Independent Store Owners Like YOU!
Dear Colleague,
Imagine getting out of the hurry-scurry of your daily store life for two days and gathering together with over 700 enthusiastic, motivated independent retailers just like you.
Imagine immersing yourself in world-class, retail-specific information that will take your business to the next level and help you put more money in the bank.
If that kind of education, inspiration, and motivation sounds like what you need, then I'd like to invite you to join us on August 19 & 20 for the 2013 Retail Success Summit!
Watch the video to learn more NOW...
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
The Retail Success Summit is an exciting combination of high-level thinking about the strategic focus that drives your business, in-depth explorations of our favorite tactics from the Retail Mastery System, new never-seen-before material, case studies, best practice ideas, 2-minute success tips, and the amazing expertise of six absolutely top-notch guest speakers!
You’ll be working hard, thinking harder, and moving fast.
Knowledge is the Key to Success...
Here’s a statistic that you should tape to your computer screen so you see it at least a couple of times a day:
"90% of small businesses that fail, do so because of a lack of skills and knowledge on the part of the owner." (Dunn and Bradstreet survey reported in the Harvard Business Review)
If it’s the lack of retail skills and knowledge which can tank your business, then logic simply dictates that adding skills and knowledge will increase your chances at business success.
I know this to be true not only from my personal experience as a store owner, but also from working with thousands of retailers at WhizBang! Training. Being good at one or two of the eleven essential retail skills doesn’t cut it; really successful store owners know a lot about all of them.
It doesn’t matter if you’re a brand new retailer or have owned your store for 25 years, the more knowledge you have about what to do and how to do it, the better your results are likely to be.
...But it's the persistent application of knowledge that makes you ultra-successful.
Knowledge alone isn’t enough. Education without action is merely entertainment.
Susan and I are not in the entertainment business. We’re showing up to make a huge impact on your business.
You won’t get better results and won’t have the ultra-successful store of your dreams unless you take action. That's why we built another special feature into the Retail Success Summit; one we know will make an amazing difference in your business.
Throughout the two days you'll be challenged to think about your business in new, exciting ways. You'll learn proven, practical techniques to increase your sales and boost your profits. But most importantly, at the Summit you'll create an exact blueprint of where you want to go and how you’re going to get there: a step-by-step plan for your path to success.
Unlike most seminars where you come home with a bunch of notes that get stuffed in a drawer somewhere, you're going to leave the Summit with a one-page action plan you can put to work immediately in your business.
How do we know it works? Here’s just one example of real results achieved by taking action on the information learned at the Summit:
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“We are pleased to announce we have successfully checked off 8 out of 10 action items on our list from the Summit! Number 9 is in the works. AND we finished August up 40%! Thank you for ALL you do!” - Jamie Bush, Point of Origin, Lakeway, TX |
7+ Hours a Day with Bob and Susan Negen
This year Susan and I will be giving you tons of amazing retail skills tips, techniques, ideas, and tactics for running a better store. For most of the two-day event you'll have the chance to work directly with us and learning the very best that we have to offer.
The line-up of presentations this year is more exciting and more intense than ever before....
- 20+ Ideas for Promotions and Special Events - And 3 Keys to Making Them Successful, Profitable, and Fun
- Easy, Effective Email Marketing - Tips and Tricks to Doing It Right
- Strategic Vision - Clarify WHAT to Do By Understanding the WHY Behind It All
- The Future of Retail: What's Coming Next?
- Rock Solid Customer Loyalty - Increase Sales with the World's Best Frequent Buyer Program
- Customer Service - Simple Strategies for an Amazing In-Store Experience
- Creating Facebook Ads - A Super-Targeted, Budget-Friendly Way to Get New Customers
- Retail Math - Important Calculations, What They Mean, & How You Can Use Them to Boost Sales & Profit
- 5-Step Staff Training - Get Them To Do What You WANT Them To Do!
- Coaching and Sales Management - Building a Team of Sales Superstars
- Visual Merchandising - Fascinating Window Display Ideas
- The High Performance Retailer - Master Your Mind, Your Body, Your Ability to Get Things Done, and Your Ability to Influence Others
- The Fascination Advantage - How to Persuade Customers and Co-workers Using Your Natural, Hardwired Advantages.
- Open To Buy Planning - Explained in Simple, Human Terms - Finally!
- How To Get More Cash Out of Your Store by Doing 3 Things
- The Power of Pinterest for Local Retailers - Inspire Your Customers and Drive In-Store Sales
- Proven Mobile Marketing Success - How Retailers Did It, How You Can Too
- Social Media For The Time-Challenged Retailer
- Get Control of Your Store Using Step-By-Step, Easy-to-Implement Systems
- Eat Your Vegetables! A SURPRISE, secret topic that will make you a stronger, healthier retailer even if you turn up your nose when you see it on your plate.
- Q & A - Your Questions Answered
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
AMAZING Guest Speakers!
Although much of the time will be spent learning with us, we are thrilled beyond belief to announce our two main stage guest speakers. You will be fascinated, energzied, and 100% captivated by these two world-class business leaders.
Brendon Burchard
The High Performance Retailer
Why do some people succeed at levels beyond their imagination, while others struggle? It comes down to how they manage their psychology, physiology, productivity, and persuasion. Think about it. If you can't master your mind, your body, your ability to get things done, and your ability to influence others to help you on your journey, then you're stuck forever in mediocrity.
Put simply, high performers behave differently.
In his presentation at the Retail Success Summit Brendon Burchard will share how you can reach your highest level of individual, personal performance and how your store can become a truly high performing business.
Brendon's new book The Charge: Activating the 10 Human Drives that Make You Feel Alive is a #1 New York Times bestseller. He is also founder of High Performance Academy, the most viewed online personal development video series in history. Anderson Cooper calls him “one of the top business trainers in the world.”
Brendon was blessed to receive life's golden ticket—a second chance—after surviving a car accident in a developing country. His first novel, Life's Golden Ticket, was inspired by his accident and was a #1 Amazon bestseller translated in over a dozen languages.
Brendon's books, videos, newsletters, products, and appearances inspire two million people a month worldwide. His books have been #1 New York Times, #1 Wall Street Journal, #1 USA Today, #1 Amazon, and #1 Barnes and Noble bestsellers. Brendon is regularly seen on public television, and he has been in media appearances on Anderson Cooper, ABC World News, CBS News, Oprah and Friends, NPR stations, The Wall Street Journal TV, and other popular outlets like SUCCESS magazine, Inc.com, Forbes.com, FastCompany.com, and the Huffington Post.
As one of the most in-demand trainers of our time, Brendon has shared the stage with the Dalai Lama, Sir Richard Branson, Tony Hsieh, Tony Robbins, Wayne Dyer, Stephen Covey, Deepak Chopra, Jack Canfield, Tim Ferriss, Steve Forbes, Arianna Huffington, and more. His clients include entrepreneurs and executives from 60+ countries and his advice, products and training has been sought by Accenture, Alcoa, Amazon.com, Visa, Marriott, The United States Naval Academy, and dozens of the top universities in the world.
Brendon is an Innovation Board Member of the XPrize Foundation, a member of the Transformational Leadership Council, and recipient of the Maharishi Award. He is originally from Montana and now lives in the Pacific Northwest.
Sally Hogshead
The Fascination Advantage
You (and your store) can fascinate — Sally Hogshead’s research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your natural, hardwired advantages.
Sally has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention.
While the average attention span used to be 20 minutes, today the average attention span is roughly 9 seconds. NINE seconds. That’s the same as a goldfish! Your store might only get 9 seconds to communicate a message… especially in social media.
Lesson one: Stand out, or don’t bother.
In Sally's program you will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination triggers.
Her internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.
Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world— but how the world sees you.
In addition, Sally has just released the Fascination Marketing System™, the world’s first and only business growth system based on the step-by-step analysis of your personality.
BONUS! Sally is gifting all Retail Success Summit attendees with a complimentary pass (normally $37) to The Fascination Advantage™. To maximize the fascinating session she will be leading, it is recommended you take this assessment before you come to the Summit.
Frequently appearing in national media including NBC’s Today Show and the New York Times. The press has described her as “an icon” who has “changed the face of North American advertising.” Reality TV show Making It Big dedicated an episode to Sally’s creativity.
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
Great Breakout Sessions!
Each retailer who attends the Retail Success Summit is unique, with different kinds of stores and different needs. There's "no one size fits all" when it comes to learning. That's why we're giving you more choices and more possibilities at this year's Summit than ever before.
In addition to the general sessions, once each morning and once each afternoon you'll get your choice of one of three breakout sessions. Pick the topics you like - leave what you don't.
But if you want to get it all, bring a colleague or two from your store and send one person to each of the three breakout sessions. It's like magically adding up to four more learning hours to each day!
Each of the breakout sessions will be presented by me, Susan, or one of our fabulous guest speakers.
Dan Jablons
Open To Buy, Explained in Simple, Human Terms - Finally!
You've heard people talk about Open To Buy, but how do you know what it is, and how can you apply it to your store? Dan walks you through the Open To Buy process, giving you a great understanding of all the terms, concepts, and applications, so that you can start using this incredible tool to plan your purchases and preserve your cash flow. Dan is an expert business coach and a proud affiliate of Management One Retail Consulting.
How To Get More Cash Out of Your Store by Doing 3 Things
Want more cash? Of course you do. But how can you get more cash out of your business? Dan shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.
Dan Jablons of Retail Smart Guys worked in retail while attending the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Tumi, and many others. He piloted vendor-managed inventory programs, installed POS systems and provided merchandising advice to retailers large and small, and helped retailers establish a presence on the web. In addition to his vast retail background, Dan also has a background in improvisational theatre. Dan combines his extensive knowledge of retail with his comedy skills to present programs that are both fun and information-packed. Dan Jablons' session is sponsored by Management One Retail Consulting.
Proven Mobile Marketing Success: How Retailers Did It, How You Can Too
In this session you’ll learn how retailers effectively use mobile marketing tools like QR codes, location-based services, apps and SMS/MMS marketing to increase sales and, most importantly, how you can easily do it, too!
Social Media For The Time-Challenged Retailer
Time is money – and you want as much of both as possible! Learn how to manage your most precious resource, your time, when it comes to marketing your store using social media. Learn how to mainstream your social media efforts so that you have more time to spend running your store and interacting with your customers face-to-face.
Crystal Vilkaitis has been using social media to market businesses since 2007. Crystal was featured in Fast Company’s 2010 Most Influential Person Online campaign, ranking in the top 2% and took third place out of over 1,400 nominations for the Top 10 Small Business Facebook Pages of 2011 by Social Media Examiner. She is currently the owner of Crystal Media, a company dedicated to helping retailers integrate proven social media and mobile marketing strategies into their businesses to increase exposure and growth.
Keith Lee
Get Control of Your Store - and Your Life - Right Now Using Step-By-Step, Easy-to-Implement Systems
Stop spinning your wheels and start creating the store of your dreams! When you have the right systems in place you will be able to spend time on the really important things in your business rather than menial everyday tasks PLUS you’ll have more time to live your life to the fullest. Sound good?
If you can check any of the boxes below, then this session is for you:
I have become a slave to my business. It seems like I’m always responding to things and taking care of problems. I have no time for myself. This is not fun.
My business runs well, but if it ran smoother and I didn’t have to do so many “regular everyday menial things” I could work on actually improving and growing my business.
My business is great, but I’m always looking for ways to improve our efficiency and effectiveness.
Keith Lee started his retail career as a box boy in a grocery store on his 16th birthday and has worked in retail or with retail store owners non-stop since then. Keith started with one business, American Retail Supply, and now owns 5 retail-related businesses. Because of the systems he’s put in place, he spends over 95% of his time working ON his businesses rather than IN them.
In this entertaining, high-energy program, Keith will show you exactly how to stop working in your business, on menial everyday things that others should be doing, and start working on it. You’ll learn how to quickly and easily create systems in your business to ensure things are done properly the first time every time.
Christian Kratsas
The Power of Pinterest for Local Retailers
Pinterest is the fastest growing social network ever, with more than 50 million users spending over an hour a day pinning and repinning to their heart’s content. Pinterest has fast become the preferred social media outlet for retail interaction.
In this engaging presentation, learn the basics and best practices for using Pinterest to inspire your customers and drive store sales. Actual retailer examples will be shared and explained to inspire you to jump on the Pinterest bandwagon!
Christian Kratsas has spent several years helping independent retailers and small businesses succeed with social media. He was directly responsible for developing and maintaining the social media presence for several widely-recognized gift stores, helping them to dramatically grow their fan bases -- in one instance adding 1,000 fans in less than two days. Currently, Christian is the Social Media and Content Manager for SnapRetail.
NEW: Special Alumni Sessions!
You asked for it, you got it. Year after year retailers return to the Summit and this year - for the very first time - we are offering two special sessions just for Retail Success Summit alumni.
During one breakout session on the first day with me and one breakout session on the second day with Susan, the alumni will gather for presentations geared toward retailers who have already experienced the Summit and who have had the opportuity to go back to their store and put the ideas into action.
- Ignite! A high-speed, high-value retailer idea exchange where each person has 5 minutes to share their best idea, best results, best practices, best employee, best whatever... We are modeling this session after one of the best parts of the last Mastermind Conference Susan and I attended. It was powerful and thought-provoking.
- Mailbox Money - Everything old is new again. Even though you probably have a very crowded inbox, your mailbox is decidedly less crowded these days giving you a chance to stand out. In this session you will learn some advanced direct marketing techniques, what makes them work, and the pitfalls to avoid. No basics, we're getting down to the nitty gritty with samples and examples.
Alumni, if you haven't registered yet do it now so you can join in the fun...
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
Monday Night Networking!
On Monday evening we will have our "always-a-hit" networking party where you'll have a great time chatting with all your new retail friends, hanging out with Bob and Susan, and exchanging great ideas for success. In fact many people find that spending time making new retail friends and connecting with old buddies is just as valuable as the time spent in sessions during the day.
This year we are adding a fun, fantastic TWIST to the Monday night party...
But we're not giving away the secret just yet. Trust me - you won't want to miss it!
Now that you know what's happening during the Summit, you may be wondering about the...
Location, Logistics, and Nitty-Gritty Details
The Retail Success Summit will be held at the fantastic DeVos Place Convention Center in downtown Grand Rapids, Michigan on August 19-20, 2013.
In the heart of downtown Grand Rapids (named in 2011 as one of the best places in the US to live by both the Men's Journal and the Wall Street Journal Market Watch) the DeVos Place is situated on the lovely Grand River and is large enough to hold the 700+ retailers we expect to gather for the Summit.
The DeVos is a short cab ride from the Gerald R. Ford International Airport, connected via covered walkway to the Amway Grand Plaza Hotel and the JW Marriott, and is within easy walking distance of great restaurants, shops, and museums.
Click here for information on lodging and fun stuff to do while you're in Grand Rapids (not that you'll have a lot of extra time!)
Check-in and name tag pick-up begins at 8:00 am on Monday and the event starts promptly at 8:30 am. The Summit will close at 5:00 pm on Tuesday.
You'll see that with all the new topics, new breakout sessions, and the awesome Monday night networking party, you'll be busy having fun and learning lots from morning to night.
The Premier Experience
For an even more special experience at the Retail Success Summit and to forge a deeper connection with me and Susan, you might consider upgrading to the Premier Experience.
We'll have cocktails and a private dinner together at Ruth's Chris Steak House on the Sunday night before the Summit. You'll get express registration at the event, Premier reserved seating up-front in the venue, some special Premier "swag" gifts, and two Premier follow-up calls with us AFTER the event to keep you on track and moving forward on your Top 10 Action Items list.
And, you'll undoubtedly create bonds with the other Premier Experience retailers that will last long after the Summit is over!
Click here to read more about the Premier Experience and see pictures of the event last year.
There are a very limited number of Premier Experience spots available. No kidding. We can't make the private dining room at Ruth's Chris hold any more people than it can acutally hold! So if you are interested in "kickin' it up a notch" you should book your seat right away.
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
What's the Investment?
The regular price for the Summit remains $997 for the first person and only $97 for each additional person from your store. It's an amazing price for everything you're getting: 2 full days of business-building, money-making, retail-specific information, nationally-recognized guest speakers, amazing networking opportunities, your take-home action plan, and lots of fun.
Honestly, you'd have to sleep through the entire event not to pick up enough great ideas to pay for the registration fee 10X, 20X, even 50X over. I'm not kidding or exaggerating. A $50,000 ROI on this event should be a no-brainer for any retailer who has half a brain (you do) and is willing to use the ideas you'll learn (you will).
Early Bird Discount!
Save $500 On Your Summit Registration
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
Or call 800-842-1660 to register by phone. We'd love to talk to you!
Fair Warning...
All seats at both the 2011 and 2012 Retail Success Summit SOLD OUT months before the event!
If you want to attend the Summit this year and are ready for a serious retail brain expansion, I strongly encourage you to register today.
Once the Summit is sold out you'll be put on a waiting list, but there is no guarentee you'll get in.
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
I can't wait to see YOU at the Summit!
Bob Negen
P.S. I know you're going to love all the great NEW stuff that's happening at this year's Retail Success Summit. In fact, I GUARANTEE it!
Yep, this event, like everything we offer, is 100% guaranteed. If at any time during the summit you feel your investment was not money well-spent, talk to us at a break and we'll give you your entire registration fee back. No hassles, no problems, no questions asked.
Use the coupon code EARLY when you register (and don't forget to click 'APPLY' after entering your code to apply the discount to your registration!) and you'll save $500!
Retail Success Summit Sponsors:
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