Get Great Marketing Ideas For Your Retail Store
Marketing Your Retail Store in the
Internet Age - Hardcover Book
The Ultimate Strategy for Marketing Your Retail Store in the Internet Age
Anybody can open a store, but marketing is how you make it grow and prosper.
Great marketing ideas for retail store are what separates the women from the girls, the men from the boys, and the super-successful from the hopeless, helpless, and hapless.
You only have to look around your own town to see the truth of what I’m saying. In your town there are probably lots of flower shops. One or two thrive while the rest struggle.
There are probably a wide variety gift shops. Some always have customers at the register, but in others you could safely shoot off a cannon!
The same holds true for every other type of retail store or service business we could talk about. Some of those stores are full of customers no matter what the day, time, or weather. Some are predictably empty. It’s not magic, good luck, or gimmickry that makes some stores successful while others fight to stay alive. It’s strategic marketing.
Fortunately, as an independent store owner you have the single most powerful marketing tool imaginable at your disposal. You can have a genuine, personal relationship with your customers.
It’s one marketing strategy that the “big boys” can never beat you at, no matter how hard they try – and believe me they are trying! This is your biggest competitive advantage and if you can create a real connection with your customers, the big box category killers and dot-coms don’t stand a chance.
Get Your Author-Autographed Copy of Bob and Susan Negen's Bestselling Book, Marketing Your Retail Store in the Internet Age.
- Plus a Free Bonus CD When You Order from our Website!
In Marketing Your Retail Store in the Internet Age, we give you a complete Four-Step System for creating and nurturing customer relationships. We show you exactly how to use innovative, inexpensive marketing ideas for retail stores to develop new customer relationships and do more with the customers you already have.
This is not a “rah-rah” motivational book filled with corny clichés, worn out platitudes, or abstract theory coming from pedantic professors who have never spent a day on the floor of a retail store. This book was developed by retailers for retailers.
It’s a treasure trove of practical information you can use immediately to put more money in your bank account. You’ll learn exactly what to do and how to do it through marketing your retail store on the internet. Plus you’ll get lots of real-life case studies showing how other store owners just like you have successfully used these marketing ideas in their retail stores.
Here’s a tiny fraction of what you’ll learn by reading this book:
- Why traditional media advertising doesn’t usually work for independent retailers and what you can do about it.
- How to put the “Rule of Reciprocity” into play and attract tons of new, loyal customers.
- Three critical things you must do with every first-time customer in your store.
- Eleven effective ways to use the World Wide Web to build customer relationships.
- Fourteen keys elements you MUST HAVE when building your website.
- The secret technique to make email your most amazing marketing tool ever.
- Ten copywriting rules that every retailer must know in order to write messages that sell.
- How to create promotions that keep your customers coming back and buying more.
Some people have asked me if this book is just about selling on the Internet or using the Internet to market your business. It’s not. It’s about ALL the different tactics, both low-tech and high-tech, that successful store owners in the 21st century will use to maintain a competitive edge.
The Internet has changed the way your customers shop, and that means you must change the strategy used in marketing your store. The “Internet Age” is a tough place to do business if you don’t know what to do!
Buy this book today and get a fresh look at the time-honored, low tech tactics (the best of what worked for “Mom and Pop” in the last century) as well as the new, high tech marketing ideas for retail stores that expand your horizons into the 21st century.
The information on marketing retail stores on the internet in this book alone is worth hundreds, even thousands of times the $34.95 you’ll pay for it. Then throw in the bonus audio disc and this deal is so sweet you’re crazy if you pass it up!
Click Add to Cart and Get Your Copy of the Amazon Bestseller, Marketing Your Retail Store in the Internet Age Today!