Great Retail Training for Store Owners

Break through to your next level of retail success.

Create the store of your dreams! 

(turn your speakers on!)

 

Dear Fellow Store Owner,

Think back to the day you decided to open your store.

You had a vision, an enthusiasm, an indescribable optimism for what you were about to create. You were excited to make a good living and have fun doing what you love.

I know I was.

But it took years of frustration, constant stress, and painful poverty for my vision to become a reality.

After years of struggling to pay the bills and barely surviving a recession, it hit me… passion for your product and a talent in one or two areas can get you started, but they simply aren’t enough to create a super-successful, long-term business.  

I discovered that every store owner – no matter what they sell, where they live, or how much money they started with – must understand 11 essential retail skills and put them to work in their business.

Early in my retail career I was great at one or two parts of the retail equation, but mediocre to dreadful at the rest. I was a natural at marketing and could sell ice to Eskimos – but I had absolutely no idea how to manage my inventory or build a team of superstar employees.   

No wonder there was never any money in the bank!

It was mastering those 11 critical retail skills that allowed me to turn my store’s pitiful first year sales of just over $17,000 into a multi-million dollar business – and have fun doing it.

If your original store vision doesn’t quite match your current retail reality, if getting those 20%, 30%, even 50% sales increases would make your business and your life more fun, here’s some good news…  

I put everything I learned, everything you need to know about running a super-successful retail business into one complete, easy-to-use program.

The Retail Mastery System

This is the most comprehensive, across the board business-building resource ever assembled for an independent retailer like you. For the first time ever, you can have, at your fingertips, all the tools you need to build the business of your dreams.

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The Retail Mastery System spells out EXACTLY what you can do to put more profit and passion in your business – no matter what’s happening in the economy. 

By improving performance of the 11 vital areas of your store, the Retail Mastery System can boost your store sales and transform your business from something that makes you work too hard … to an income producing asset that works hard for YOU.

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Using the Retail Mastery System you will:

Increase Your Sales...

  • Learn how one client increased his sales by $109,000 with a single endorsed mailing campaign and find out how you can quickly duplicate his promotion – we’ve even included the ACTUAL LETTERS he used to get these amazing results.
          ~ Marketing Kit, page 59

  • Use the sales training DVD and train every employee to be a customer-focused sales maniac. This requires almost no work on your part and puts immediate money in the cash register!
          ~ Selling Kit, DVD # 1

  • Understand the 4 things you must do to make your email marketing a success – and two things to avoid if you want your customers to open your messages. Knowing how to use email marketing essentially allows you to “print money” at will!
          ~ E-Marketing Kit, page 31

  • Turn your website into one of your most valuable relationship-building tools. Using this information you’ll create raving fans, turn your special events into blockbusters, and put more money in the bank.
          ~ E-Marketing Kit, page 52

  • Implement a unique bonus program that pushes your staff to get laser-focused on selling and keeps them working hard every hour of every day – while at the same time it promotes intense teamwork and eliminates trouble making competition on the sales floor!
          ~ Staff Development Kit page 125

  • Learn to use your POS system like a “crystal ball” so you are buying only the merchandise that your customer's will actually take out their wallets for, not the stuff they “oooh” and “aaah” over, but leave to gather dust on your shelves.
          ~ Inventory Management Kit, page 51

  • Create merchandise signs that act as mini salespeople for customers who are “just looking” and consistently turn those browsers into buyers. Posting great signs is one of the best, easiest, most immediate ways to build your sales – but using lousy signs (or no signs at all) is like throwing money down the drain.
         
    ~ Visual Merchandising Kit, page 33

 Lower Expenses and Save Money...

  • Learn a simple technique that helped one client catch a thief – the first day she used it!
          ~ Store Operations Kit, page 13

  • Understand how to dole out your precious cash when times are tight.  The answer might surprise you!
          ~ Financial Management Kit, page 30

  • Stop wasting money on ads that don’t work, and learn the secret to BIG TIME returns on all of your marketing efforts.   This information alone will be worth thousands of dollars to you!
          ~ Marketing Kit, page 153

  • Learn how to dramatically reduce employee turnover to save yourself the expense and headache of attracting qualified candidates and bringing new-hires up to speed.
          ~ Staff Development Kit, page 75

  • Train your team to say the 9-word combo that will calm down nearly every angry customer.  You’ll have fewer returns, keep more loyal customers (even if they were upset to start with), and improve your employees' confidence.
          ~ Customer Service Kit, page 23

  • Apply a basic open to buy system that will allow you to buy less, sell more, reduce your markdowns, and build your profit margins.
          ~
    Inventory Management Kit, page 51

  • Get straight talk on how to negotiate with your vendors by using what’s in their best interest in order to get deals that will save you money and strengthen your relationships at the same time.
          ~ Assortment Planning Kit, page 35

  • Use scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
          ~ Store Operations Kit, page 38

 Reduce Stress...

  • Apply 3 simple time management techniques developed specifically for busy store owners like you and you’ll automatically get the most important work done that will make the biggest difference in your business.
          ~ Personal Business Skills Kit, page 41

  • Banish unskilled, untrained, unaccountable employees forever using a training program that gets all your new hires completely up to speed in a few short days – and the best part is YOU don’t have to spend any time training them!
          ~ Staff Development Kit, page 53, Selling Kit CD #1

  • Make just two phone calls and you can have a Secret Shopper Program in place that will give you the peace of mind that comes from knowing “the truth, the whole truth, nothing but the truth” about what’s going on in your store when you’re not around.
          ~ Staff Development Kit, page 117

  • Keep an eagle-eye on the 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking. Hint: your accountant may have been steering you wrong all these years!
          ~ Financial Management Kit, page 22

  • Learn how to pick items that are winners and eliminate the stress of having merchandise you’ve already paid top dollar for that you can’t sell. Don’t you hate it when you have to mark it down so far you’re practically paying the customer to take it out of your store?
          ~ Assortment Planning Kit, page 19

  • Quit placing lame help wanted ads that get losers lining up to fill out applications. Write a Red-Hot Help Wanted Ad and get floods of awesome applicants clamoring for the chance to work for you.
          ~ Staff Development Kit, page 9

  • Learn interviewing secrets that get you past the smiling face and help you delve deep into the true nature of your applicants. This skill can save you from the disastrous hires that rob you of time, money, and emotional energy.
          ~ Staff Development Kit, page 31

  • Choose any 1 of 3 specific techniques to actually change the physical structures of your brain and unleash its immense power to fulfill your wildest business dreams. This is not New Age fluff or crazy off-the-cuff theories, but real, cutting-edge brain science.
          ~ Personal Business Skills Kit, page 10

  • Harness the power of the single most powerful concept in employee management and have every member of your staff doing what you want them to do, the way you want them to do it. You’ll take a deep breath and feel a huge weight lifted from your shoulders.
          ~ Staff Development Kit, page 50

I know this list seems almost too good to be true. You might think I’m making this stuff up or exaggerating what the Retail Mastery System can really do.

But these are not pie in the sky claims or results that only one-in-a-million can achieve. Don’t just take my word for it...

Listen to What Your Colleagues Have to Say!

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“Had a near record Monday yesterday, thanks to help from WhizBang! Training on several fronts - inventory, operations, marketing, etc. Retailers who don't use the Retail Mastery System are really missing out on some great advice.”   

~ Susie Atherton, Canine Creek Pet Wash & Boutique, Tehachapi, CA

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"I’ve doubled my business from $500K to a MILLION this year and have done under half of what’s in the Retail Mastery System. I can only imagine where I’ll be once I get further in!"

~ Todd Anderson, R/C Excitement, Fitchburg, MA 

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"I took the loyalty program from the Retail Mastery System and tweaked it a little for my business. In one year our program grew by 3,500 people—that’s huge!  Plus, 80% of the people who come in to our store sign up." 

~ Ann Schneider, The Front Porch, Wakeshaw, WI

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"Does the Retail Mastery System really work? This year I am projecting an $85,000 increase over last year. Bob & Susan Negen & the WhizBang! Training Team are my marketing mentors."

~ Bill Atkins, Red Bank Limo, Newark, NJ

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“The Retail Mastery System is wonderful! My business has increased 13% the first 5 months since I’ve started using it. My firefighter husband knows that if there's a fire at our house it's the kids, the cats, and the Retail Mastery System first!”

~ Cathy Bakalar, Kiwi Cottage, Cedar Point, NC

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 “The Retail Mastery System strikes again – celebrating a 29% sales increase for June – how awesome is that? Thanks Bob and Susan!”

~ Cathy Nagle-Ervin, Eastern National, Ft. Washington, PA

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 “Still amazed at the wealth of information in the Retail Mastery System. Referred to it last week and pulled the Selling Kit. This afternoon, I'm using the Financial Management Kit. There is NOTHING like this anywhere. This is invaluable to me!”

~ Bob Vasile, Discount Vacuum & Sewing Center, Mechanicsburg, PA

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"We bought the Retail Mastery System in January and attended the summit in June...and embraced and implemented a lot of the concepts. Pleased to say we are going to end the month of July with a 40% increase over last year!"

~ Jaime Bush, Point of Origin, Lakewood, TX

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"In 2008 into 2009 we were down. We implemented the Retail Mastery System program just about a year ago and I’ve increased my numbers by a solid 15%!"

~ Rick Beasley, Cycle Fitness, Monroe, CT

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"Our July sales were up 32% over last year. Overall for the year we are up 27%. Our customer count was up 25% over last July!!!!  We smashed our monthly sales record by $13,000.00 and our customer count record by 900 people!  All I can say is THANKS for the Retail Mastery System."

~ Russell Herman, CEO, Pet Saver Superstore, Rochester, NY 

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"Just crunched some numbers... we're up 25% over last year - beat my projections! I attribute a HUGE part of that to my superbly trained sales staff and the new marketing tools from the Retail Mastery System."

~ Trudy Salinas, FeelinGroovy Enterprises, Wildwood, IL

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"I've been using the Retail Mastery System since it first came out. Anybody can do it, anybody can be successful at it. If you have a question you just pull out the book that highlights that topic and you follow the step-by-step instruction about how you can accomplish the goal you're trying to reach."

~ Tonya Christensen, Must Love Dogs, Grand Haven, MI


This stuff really works! You can easily duplicate their success and transform your own business.


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The Retail Mastery System not only teaches you all 11 vital skills (see box below) but also does it in a systematic, step-by-step approach with a multimedia system that makes learning fun and easy.

You can listen to the audios and watch the DVDs over and over -- and each time, more ideas you want to implement will become fresh and clear to you.

The accompanying workbooks give you the forms, sample tables, calculations, and other tools that make implementing the marketing, management, merchandising, inventory control, financial management, and sales techniques in the Retail Mastery System a breeze and easy enough to do on your own.

The Retail Mastery System at a Glance (Just a sampling….)

 

Skill #1: Staff Development

  • A 6-step system for developing a WhizBang! staff.
  • How to create your ideal employee profile.
  • 12 questions it’s illegal to ask on job applications.
  • Writing help-wanted ads that attract great people like a magnet.
  • 75 great questions to ask candidates during a job interview.
  • Hiring packages that avoid misunderstandings and get new employees started on
    the right foot.
  • A 5-part training program that teaches employees what they need to know to succeed.
  • 10 things every new employee needs to know about compensation and benefits.
  • A 7-point dress code for store employees. It’s 100% legal.
  • Getting employees to do what you want them to do with a better bonus program.
  • A progressive disciplinary process for improving employee performance.

Skill #2: Inventory Management

  • 6 steps to determining and maintaining optimal stocking levels.
  • How to create your open to buy plan.
  • 10 key performance indicators your point of sale (POS) software must track for you.
  • 5 tips for creating a great department structure.
  • 7 steps to planning your annual sales.
  • 10 tips for minimizing your markdowns.
  • 5 tips for planning your target turnover and average stock.
  • How to determine your ideal beginning of the month stock levels.
  • Making the transition from your current inventory levels to your ideal stock position.

Skill #3: Assortment Planning

  • How to make sure you carry the right amount of the right products at the right time  
  • Mastering the 6-phase merchandise assortment cycle.
  • What your cash register or point of sale software can’t tell you. 
  • 8 key concepts in assortment planning.
  • How to create your personal merchandising philosophy.
  • Strategies for minimizing assortment creep.
  • 4 types of merchandise that should be in every store’s assortment mix.
  • The 9 most important reports you should run, review, and analyze weekly. 
  • What assortment mix is best for your store – broad and shallow or narrow and deep?
  • Use the “stair step” method to overcome buyer price resistance.
  • Creating your merchandise matrix.
  • 5 pricing strategies that move more merchandise.

Skill #4: Visual Merchandising

  • The 5 critical elements of visual merchandising.
  • 4 ideas for creating winning window displays.
  • 15 core emotions and desires that your merchandise can appeal to.
  • Choosing color palette and font for store signage and displays.
  • 3 tips for working more effectively with professional store designers.
  • 4 proven ways to organize the merchandise in your store.
  • 5 questions to ask when designing the store entrance.
  • 4 effective floor plans for laying out store fixtures.
  • 5 tactics for displaying merchandise more attractively with fixtures.
  • 3 kinds of lighting you must use in your store.
  • What every store owner needs to know about designing directional signs.
  • 10 rules of effective in-store item display.

Skill #5: Selling

  • 6 steps to a great retail sale.
  • The paradigm shift retailers must make to become successful at selling.
  • 6 ways to make your customers feel compelled to give you their business.
  • The biggest mistake in retail selling – and how to avoid it.
  • The 6 most powerful words for exploring customer needs.
  • The right way to do feature-and-benefit selling in your store.
  • 4 simple ways to close more sales more often.
  • Increase average order size with add-on sales.
  • Tracking sales statistics and evaluating employee performance.
 

Skill #6: Customer Service

  • Improve customer service with the Big Switch.
  • Profiting from the rule of reciprocity.
  • The 2 types of customer your store has and how to cater to each.
  • How to calculate your true customer dissatisfaction rate. 
  • 6 easy ways to create a better first impression when a new customer enters the store.
  • How to triple your sales to a customer who is unhappy and complains about it.
  • A proven method for wowing your customer every time. They’ll never expect it.
  • Why failing to up-sell and cross-sell your customers is doing them a disservice.
  • 4 no-brainer ways to thank customers for their business.
  • 15 ways to improve your telephone etiquette when calling customers and prospects.
  • 5 non-negotiable standards for creating a customer service culture in your store.
  • 12 ways to improve customer service with a secret shopper program.

Skill #7: Marketing

  • 4 steps to exploding your retail sales.
  • Creating your store’s unique selling proposition (USP).
  • Writing your 30-second “elevator pitch” about your store.
  • Secrets of successful promotional events.
  • 12 ways to get more people into your store more often.
  • 5 tips for generating more publicity for your business.
  • The 10 commandments of writing retail copy that sells.
  • The only 3 ways to grow your business and how to accomplish each.
  • 5 key concepts for getting new customers.
  • 7 steps to writing a winning marketing plan.

Skill #8: Electronic Marketing

  • A 14-point checklist for building a kick-butt website.
  • Scheduling and creating your “welcome” email campaign.
  • How to become a “new millennium merchant.”
  • “Rules of the road” for email marketing to your customers.
  • 4 ways to get more customers to subscribe to your online email list.
  • Building your e-newsletter design template.
  • How often should you send email marketing messages to your customers?
  • 7 rules for building customer relationships with monthly or weekly email tips.
  • How to increase your website rankings for local search.
  • The 5 best fonts for store website design.
  • Optimize your website with internal and external hyperlinks.
  • 16 great ideas for pages you can and should add to your website.

Skill #9: Financial Management

  • 5 steps to creating goals for your business.
  • Why cash is king in retailing.
  • Planning your exit strategy.
  • The 7-step planning process for continual performance improvement.
  • Assembling your 5-member financial team.
  • How to read a balance sheet and profit & loss statement.
  • 5 questions to ask before hiring a CPA.
  • 10 key ratios to measure and manage your store’s financial performance over time.
  • The secret to understanding and mastering cash flow.
  • How to create a cash flow projection.
  • 7 steps to creating an operational budget for your store.
  • 17 pieces of data you must gather for accurate financial benchmarking.
  • How to handle the cash that comes in and goes out of your business.

Skill #10: Store Operations

  • Store opening and closing checklist.
  • 4 steps to unlocking excellence in your store operations.
  • How to prevent quality in-store operations from deteriorating over time.
  • A 7-step process for achieving your vision every day.
  • A quick and easy way to balance the cash drawer.
  • The quickest way to turn off a customer and how to avoid making this common error.
  • 12 things you must do daily before you open your store.
  • 6 steps to closing out your cash registers for the day.
  • 12 ways to create a store environment that dazzles your customers.
 

Skill #11: Personal Business Skills

  • The 4 stages of learning.
  • Why 9 out of 10 small businesses fail.
  • Dan Kennedy’s ultimate success secret.
  • Achieving a mindset of success.
  • Harnessing the power of your Reticular Activation System.
  • Attaining your goals with the 8-spoke dream wheel.
  • Controlling your psycho-cybernetic mechanism.
  • 3 ways to use your time more effectively.
  • A 5-step process for developing habits that make you more successful.
  • Aligning your beliefs and your values.

It's Your Retail Reference!

Even though there's a ton of great information in the Retail Mastery System, you don't have to use it all at once. It's organized so you can use just the parts you need, when you need it.

Getting ready to hire a new employee? Get out the Staff Development Kit and learn how to attract superstar candidates.

Have a questions about driving traffic into your store? Grab the Marketing Kit and use one of the hundreds of ideas inside.

Need a form? Pull out the Store Operations Kit and take your pick.

Planning a staff meeting? Play the Selling DVD and train your staff to be sales pros.

Want some inspiration for your front windows? There are lots of examples in the Visual Merchandising Kit.

We've designed it to be 'plug and play', bit at a time, get it when you need it… or, if you prefer, you can go through the System like a university course. One retailer  even said that, for store owners, the Retail Mastery System was better than a Harvard MBA!

The “Gold Star Game Plan” Makes It Simple

You get a  “Gold Star Game Plan” for each of the eleven kits – the few “must-do” tactics and techniques for each skill that will make the most dramatic and explosive difference in your business.   

These are the things that we have seen work for retail store owners over and over again, no matter what they sell, where they are located, or how big a business they have.  And really, this is a HUGE part of what makes the Retail Mastery System so valuable. 

It’s like getting a cheat sheet.  A map to the maze.  The answer key to the mid-term exam.   

You can stop fiddling around doing a little bit of this and a little bit of that.  And you don’t have to drive yourself crazy trying to do everything all at once.  Just start with the Gold Star Game Plan FIRST and watch what happens

Pays for itself the very first month you use it!

The Retail Mastery System has routinely improved retailers’ monthly sales by 10% … 13% … 29% … 30% … 40% … 43% … even 50% or more.

For a smaller store with $300,000 in annual sales, even a 10% improvement in sales translates into an extra $30,000.

That means your $2,497 investment in the Retail Mastery System would more than pay back its cost the very first month you use it.

Within a year, the Retail Mastery System would generate increased revenue at least 12 times greater than your investment in our program!

For a store with a million dollars in annual sales and a 30% increase in revenue, your ROI for your first year of Retail Mastery System membership would be a whopping 150 to 1 – an extra $300,000 a year in income, as incredible as that sounds – paying back your total investment in the Retail Mastery System in less than 3 days!
 


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But If Cash Flow Is Tight...

Trust me, this is something we understand.  But we think it’s critically important for every independent retail store owner to have the Retail Mastery System.  Especially if you’re struggling financially.

That's why we also offer a monthly payment plan. You pay only $197 a month for 15 months.

That’s like having us “on retainer” as your exclusive store consultants for less than $7 a day … about what you’d pay for coffee and a sandwich at a local snack shop … instead of my usual fee of $7,500 a day.

Use it risk-free for 90 days. Then decide.

When your Retail Mastery System arrives, unwrap the 11 skills modules. Dive into the workbooks. Watch the DVDs. Listen to the audio CDs in your car while driving to and from your store or doing chores at home.

Put some of the ideas to work. Pick one or two of your favorite tactics -- and implement them in your store. Watch how sales and profit margins skyrocket. Slash your inventory costs. Improve customer service and employee productivity as never before.

Then, you are the final judge….

If you do not agree that the Retail Mastery System has boosted monthly sales, reduced inventory costs, or increased other key performance indicators in your store …

Or you are not 100% satisfied with the Retail Mastery System for any other reason … or for no reason at all …

Simply return the program materials to us within 90 days for a prompt and full refund of every penny paid.

You risk nothing.

You have 90 days to decide. And the burden of proving that the Retail Mastery System is the smartest investment you can make in your business is all on our shoulders – as it should be.

Order Today!

There has never been a better time to boost your store sales, profits, and performance with WhizBang! Training’s Retail Mastery System – as over 2,000 retail store owners across North America (and beyond) have already discovered.

Click the button below to order on-line or give us a call in the office at 800-842-1660 to place your order by phone. We’d love to talk to you!
 


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To Your Success!

Bob Negen 

Bob Negen


P.S.  Hockey great Wayne Gretzky said, "100% of the shots you don't take, won't go in." You'll never know what the Retail Mastery System will do for your business unless you make the investment.  Take your shot. Order today.

P.P.S. Order the Retail Mastery System today and get this BONUS Support Package absolutely FREE: 

 ** FREE Support Bonus #1: 2 FREE tickets* to what we guarantee will be the most important business-building live event for retailers of the year! The Retail Success Summit is a LIVE event jam-packed with in-depth dives into the concepts we teach. It's an in-the-flesh, super-energizing event to help you make the most of the Retail Mastery System. 

** FREE Support Bonus #2: Access to the members-only website, AmazingRetailers.com for FREE for 30 days! On AmazingRetailers.com you'll find daily retail podcasts, articles, interviews with experts, videos, and active community forums that will help you network with your fellow retailers! Plus, Bob Negen will be logging in at least once a week to answer questions and lend support.

** FREE Support Bonus #3: 12 Monthly Momentum Builder videos designed to keep you focused and inspired to work on all the kits in the Retail Mastery System. Every month, for 12 months we'll send a video with information on a different piece of the Retail Mastery System. This video series will help show you what information you'll find in each kit and give you hints to implement the information quickly and easily.

** FREE Support Bonus #4: The Quick Start Guide will help you figure out which of the eleven elements you should start with. Do you need the most help with Marketing or is Inventory Control the biggest problem in your business?  Should you start with Staff Development or Financial Management? 

To order the Retail Mastery System … and claim your FREE BONUS Support Package… just click below now:


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