Marketing Course for Retail Stores

The Marketing Mentor Program: Marketing Strategies for Your Retail Store

“The stuff I learned in the Marketing Mentor Program works like a charm.  When I apply what I learned, sales go up.  When I stop, sales slow down.”

~ Bo Brines, Little Forks Outfitters, Marketing Mentor Program Graduate

Take Charge of your Marketing Efforts for Your Retail Store and Turbo Charge your Sales

A few years ago, the phone in my office rang and on the other end of the line was Ken. I had just met him the day before at one of my marketing programs. He was drowning in debt and desperate for help.

Ken had opened his store two years earlier: a huge beautiful space, filled with top quality merchandise and a talented, knowledgeable staff.

His first year in business he suffered from what I call the Field of Dreams delusion, “If you build it, they will come.” Well, he built it and he waited, but the customers didn’t come.

So, the second year, he bought advertising like a drunken sailor and before you know it, he had spent over $40,000 dollars. Unfortunately, most of what he bought didn’t work. Sure, all that money generated some sales, but not nearly enough to cover all his costs.

OUCH!  

I could hear his pain over the phone line. And I could feel it in the pit of my stomach.

You see, I’ve made all these same mistakes. I’ve even had the Field of Dreams delusion! And I’ve felt the panic of having too many bills to pay and not enough sales to cover them.  

That’s why for over two decades I have been a serious student of marketing for retail stores. Because marketing is the engine that drives massive levels of sales, builds a huge customer base, and gives you the power to immediately put greenbacks in your bank account.  

A great marketing plan gives you peace of mind. Which was what Ken wanted, and what I knew I could give him.

A few days later, I sat down with Ken and in the next hour and a half I showed him a whole new way of building his business, a whole new way to spend his money, and a whole new way to look at marketing strategies.

Within 3 weeks we had launched a promotion that generated $21,788 the first week, $46,923 the next month, and $31,265 the month after that. This promotion ran 3 months, generated $101,259 in sales, and cost less than five thousand dollars.
 
Now you know the old disclaimer, "These results aren’t typical,” but they are possible. If you know what to do.

Which is why I developed the Marketing Mentor Program for store owners just like you.

Thanks to Internet technology, I can be the marketing coach for a select group of people who are ready to take charge of their marketing efforts and turbo charge their sales.

This program is not about teaching tons of unrelated techniques, but about building a super-tight, incredibly effective marketing plan designed just for your business. 

It’s about finding and using the right strategies and the right combination of marketing strategies and tools that will get YOU maximum results.

The core of the Marketing Mentor Program is four weeks of online classes and follow-up sessions. In one short month you’ll have a year long marketing plan created specifically for your business.   

You’ll not only know what needs to be done, but when to do it, and how it should be done. It will keep you laser-focused on bringing in tons of sales without spending a fortune. 

But you need to know right up front that the Marketing Mentor Program is not for everyone. And I don’t want you to waste your money or my time if it's not right for you. 

• If you want to keep doing the same old things and getting the same old results, this isn’t the program for you. You must be willing to think outside the box, you must be open to trying new, exciting ideas. I’ll probably be pushing the edge of your marketing comfort zone. I wouldn’t be doing my job if I didn’t!
• If you want me to do all the work and send you the completed plan tied up with a bow, this isn’t the right program for you either. I’ll be in there working elbow to elbow with you, giving you my best ideas and my best advice. I want to teach you how to become a marketing master yourself – not just give you a quick fix. 
• If you’re not really committed to putting your plan into action, save your money. A plan in a binder is worthless. You’ve got to be willing to take action to get the big time payoff.
• If you want to spend twenty-nine dollars to get many tens of thousands of dollars in return, you might as well quit reading. I believe in value for value exchange, and you’ll be getting a marketing plan for your retail store that will make you money year after year after year.
  

If you can’t make the commitment right now, that’s OK.  

But if you want to …

• Discover the strategies that will be the driving force behind your business, 
• Stop wasting money on high-priced traditional advertising if it doesn't work for you,
• Get on the front edge of the social media scene (Facebook Twitter, YouTube, and more) and decide which are best for you,
• Build a fence around your existing customers so they'd never dream of shopping with anyone but you,
• Attract tons of new, high quality customers without spending a fortune,
• Put your marketing on “auto-pilot”- quit worrying about where you're going and start having fun along the way,

...then this is an opportunity you won’t want to miss! 

Join Me for the Marketing Mentor Program

I've helped over 450 retailers like you get clear about their marketing strategies. You can see comments from just a few of them in the column to the right. I'm super excited to bring it back into action!

A lot has happened in the world of marketing in the past few years. For example, just a few years ago Facebook was still in its infancy, mostly used by college kids. Internet video capability has massively expanded as more and more people have access to high-speed broadband. And not long ago if you wrote "Groupon" people would think it was a typo!

So we've updated the course content (added more good stuff, not taken anything away!) and upgraded the class delivery methods.That's how we are able to get you MORE great information in LESS time and at an all time LOW price.  

In the Marketing Mentor Program you'll get…

• 8 Marketing Mentor Program Lessons.  All about getting new customers, promotions and special events, social media strategy, in-store marketing strategies and much MORE. A total of 29 short videos, where I walk you through the process of creating your customized marketing plan for your retail store. It's as close to being in the room with me as you can get without traveling to Grand Haven!  
  You'll also get the downloadable PDF of the slides in the videos so you can follow along, plus "homework" for each lesson that adds an essential building block one at a time to your marketing plan. It's a step-by-step approach that will help you create a marketing plan that’s comprehensive and complete – not hit or miss.
• Q&A Blogs.  For each video you'll get access to a blog so you can discuss, ask questions, and brainstorm with me, Susan, and your MMP colleagues.
• 8 Recorded Teleseminar Calls. In each of the 8 calls we discuss one of the lessons and answer any questions or concerns. If you're feeling stuck or are not sure you've understood the material, this is your chance to hear what other participants did when they connected with me and Susan. These calls are always very valuable - sometimes the question a classmate asks can unlock a great idea for you or solve a problem you didn't even know you had! Even if a live program isn't in session, you can still participate fully in the Marketing Mentor Program via the teleseminar instant replays which are accessible on your private MMP web pages. 
• A final marketing plan video review. Submit your plan at the end of the Marketing Mentor Program classes and I’ll give you my honest feedback along with suggestions for how to improve your plan to make it work like a charm.  

An Investment In Your Success

We've tried hard to make the Marketing Mentor Program affordable, but for some people it still might be considered expensive. And maybe in the short-term it is expensive for you.

But when you consider that this program will pay for itself many times over, that you have a money-back guarantee (more on this later), and that the marketing plan you build now will keep generating money year after year this program is an absolute bargain! 

And when you think about the ‘lifetime value’ of all themarketing strategies, tactics, and techniques combined into a cohesive, targeted marketing plan for your retail store, then you’ll realize that the dollar amount this program could add to your bottom line is staggering.

We are working on updates and improvements to the Marketing Mentor Program.  Registration is CLOSED until we're ready to unveil the shiny-new program to you!

Please feel free to contact us if you would like to be notified when registration opens.

I’m totally confident that within a few short weeks you’ll see exactly where you’ll make money, where you’ll save money, and how much a difference this information will make to your business. 

I want you to be totally confident, too. That's why I'm offering you an 

Absolutely No-Risk, Money-Back Guarantee!

It’s simple. If, after the first two weeks, you don’t think the program is worth every penny, cancel your enrollment and we will refund your money. I’ll give you a full 100% refund. No questions, no hassles.

I know some unscrupulous knucklehead could take advantage of this great guarantee, take the program and then ask for their money back. But I want you to be sure you have absolutely no qualms about signing up right now… and I hope that a powerful guarantee will do the trick. 

With this kind of guarantee on top of all the great stuff I’m offering in the Marketing Mentor Program, what reason could you possibly have for not signing up and putting LOTS more cash in your bank account?

None. 

Nada. 

Zip.

We are working on updates and improvements to the Marketing Mentor Program.  Registration is CLOSED until we're ready to unveil the shiny-new program to you!

Please feel free to contact us if you would like to be notified when registration opens.

Of course, if you have any questions at all about whether the Marketing Mentor Program is right for you, feel free to give me a call. I'd love to chat with you about it. Our toll free number is 1-800-842-1660. 

I look forward to working with YOU!

Sincerely,

   

Bob Negen

If you are ready to take charge of your marketing efforts and turbo charge your sales, then you owe it to yourself to register for the Marketing Mentor Program.  It’s an opportunity you definitely won’t want to miss!