| We
think the best way to “buy” the most new customers
for the lowest cost is to leverage the relationships you already
have with your friends, family, acquaintances, and especially
your current customers.
ASK FOR A REFERRAL.
Getting referrals is an incredibly effective
technique for creating a steady stream of prospects and new
customers. Here’s why referral-generated customers are
so important:
- Referral customers are the most cost-efficient, profitable,
and the most loyal source of new business you could ever
hope to have.
- Referral customers are quicker to buy, are more reliable,
are least price resistant, and are an outstanding source
of more referrals!
And getting great referrals is easy – all you really
have to do is ask!
Perhaps the most important word in the previous
sentence is ASK. Many of our clients tell us that ‘word
of mouth’ already brings a steady stream of new customers
– but that they don’t do much to actively solicit
that new business.
Just imagine what an incredibly powerful
source of new customers a systematic method of asking for
referrals and testimonials would be!
You have to ask, not just hope, for referrals.
The easiest referral system we’ve
ever encountered was created by Bill Osche. (Thanks Bill!)
In his Kite Loft stores, every employee hands their customer
two business cards at the end of the sale, and asks, “Would
you do me a favor? If you had a good time here and enjoy the
kites, will you please tell a couple of friends? Thanks!”
Simple and effective.
There are as many different kinds
of referral systems as there are businesses. Create a system
that works for you and good luck ASKING (not just hoping)
for referrals! |
