The Marketing Mentor Program

Dear Colleague,

Five and a half years ago the phone in my office rang and on the other end of the line was Ken. I had just met him the day before at one of my marketing programs. He was drowning in debt and desperate for help.

Ken had opened his store two years earlier: a huge beautiful space, filled with top quality merchandise and a talented, knowledgeable staff.

His first year in business he suffered from what I call the "Field of Dreams" delusion... If you build it, they will come. Well, he built it, and he waited, but the customers didn't come.

So, the second year, he bought advertising like a drunken sailor and before you know it, he had spent over $40,000. Unfortunately, most of what he bought didn't work. Sure, all that money generated some sales, but not nearly enough to cover all his costs.

OUCH!

I could hear his pain over the phone line. And I could feel it in the pit of my stomach.

You see, I've made all these same mistakes. I've even had the Field of Dreams delusion!  And I've felt the panic of having too many bills to pay and not enough sales to cover them.

That's why for over two decades I have been a serious student of marketing. Because marketing is the engine that drives massive levels of sales, builds a huge customer base, and gives you the power to immediately put greenbacks in your bank account.

Knowing what to do and how to do it gives you peace of mind.  Which was what Ken wanted, and what I knew I could give him.

A few days later, I sat down with Ken and in the next hour and a half I showed him a whole new way of building his business, a whole new way to spend his money, and a whole new way to look at marketing.

Within 3 weeks he had launched a promotion that generated $21,788 the first week, $46,923 the next month, and $31,265 the month after that.

This promotion ran for 3 months, generated $101,259 in sales, and cost less than five thousand dollars.

Now, you know the old disclaimer, these results aren't typical but they are possible. If you know what to do. And how to do it.

Which is why I've developed the Marketing Mentor Program for business owners just like you.

But don't just take my word for it; look at the actual, TYPICAL results achieved by some of your colleagues who have graduated from the Marketing Mentor Program...

"We have increased our income by 50% over last year. It was hard work, but your Marketing Mentor Program not only got us thinking, but acting - and it paid off BIG!"     
- Glenn Williams Boyne Rapids Adventure Golf, Boyne City, MI

"After joining the program last May, my sales are up 30%, and my holiday sales increased more than 65% from the previous year. The program has been a catalyst for me. I now look at my business in a much different way."     - Nancy Kliewe, Bountiful Baskets, Mercerville, NJ

"Our sales are running an increase of 75% over previous year. I attribute it to the Marketing Mentor Program."     - Lynda Griffith, Framers Corner & Gallery, Racine, WI

"Bob, just wanted to let you know that I experienced a 22% increase in my December sales. It was my best-ever Christmas season, due in large part to the gift certificates concept you and I developed during the Marketing Mentor Program."     - Bo Brines, Little Forks Outfitters, Midland, MI

"Our sales ended the year 18% ahead of last year (before taking your Marketing Mentor Program) plus we have added over 600 quality names to our mailing list!"     
- Stan Surratt, The Silkworm, Rochester, MI

"We have increased our business by 20% this year even though our industry is at a stagnant point! Your Marketing Mentor Program has opened my eyes (and ears) and I have only been able to apply a tiny bit of what Ive learned so far.  We're becoming fearless in our desire to satisfy our customers. And I thank you for helping to show me the light!!!"     
- Harvey Federman, Sew Right Sewing Machines, Queens, NY
 

What would it mean for YOU and YOUR business if you grew 20%, 50%, even 75% like those folks did?

Maybe you could freshen up your store, buy a new POS System, hire a new employee to take some of the pressure off you, take a vacation.Or maybe you can finally pull a little money out of your business! So why am I telling you all of this? To inspire you. To encourage to take action. One thing that ALL the business owners who wrote those wonderful testimonials have in common is they took action. They enrolled in the program, they went through the materials and they used the information to MAKE MORE MONEY.

And you can too.

For six weeks I'm going to be the personal marketing coach for a select group of people who are ready to take charge of their marketing efforts and turbo charge their sales.