“The stuff I learned in the Marketing Mentor Program works like a charm. When I apply what I learned, sales go up. When I stop, sales slow down.”
~ Bo Brines, Little Forks Outfitters, Marketing Mentor Program Graduate
Dear Colleague,
Three years ago, the phone in my office rang and on the other end of the line was Ken. I had just met him the day before at one of my marketing programs. He was drowning in debt and desperate for help.
Ken had opened his store two years earlier: a huge beautiful space, filled with top quality merchandise and a talented, knowledgeable staff.
His first year in business he suffered from what I call the Field of Dreams delusion … “If you build it, they will come.” Well, he built it, and he waited, but the customers didn’t come.
A short, 2-minute video message from Bob...
So, the second year, he bought advertising like a drunken sailor and before you know it, he had spent over $40,000 dollars. Unfortunately, most of what he bought didn’t work. Sure, all that money generated some sales, but not nearly enough to cover all his costs.
OUCH! Field of Dreams delusion! And I’ve felt the panic of having too many bills to pay and not enough sales to cover them.
That’s why for over two decades I have been a serious student of marketing. Because marketing is the engine that drives massive levels of sales, builds a huge customer base, and gives you the power to immediately put greenbacks in your bank account.
A great marketing plan gives you peace of mind. Which was what Ken wanted, and what I knew I could give him.
A few days later, I sat down with Ken and in the next hour and a half I showed him a whole new way of building his business, a whole new way to spend his money, and a whole new way to look at marketing.
Within 3 weeks we had launched a promotion that generated $21,788 the first week, $46,923 the next month, and $31,265 the month after that. This promotion ran 3 months, generated $101,259 in sales, and cost less than five thousand dollars. Which is why I developed the Marketing Mentor Program for store owners just like you.
Create Your Marketing Plan for 2011 & Beyond!
Thanks to Internet technology, I can be the marketing coach for a select group of people who are ready to take charge of their marketing efforts and turbo charge their sales.
This program is not about teaching tons of unrelated techniques, but about building a super-tight, incredibly effective marketing plan designed just for your business. It’s about finding and using the right strategies and the right combination of marketing tools that will get YOU maximum results.
The core of the Marketing Mentor Program is six weeks of on-line classes and follow-up sessions. At the end of those six weeks you’ll have a year-long marketing plan created specifically for your business.
You’ll not only know what needs to be done, but when to do it, and how it should be done. It will keep you laser-focused on bringing in tons of sales without spending a fortune.
But you need to know right up front that the Marketing Mentor Program is not for everyone. And I don’t want you to waste your money or my time if it's not right for you. So…
If you want to keep doing the same old things and getting the same old results, this isn’t the program for you. You must be willing to think outside the box, you must be open to trying new, exciting ideas. I’ll probably be pushing the edge of your marketing comfort zone. I wouldn’t be doing my job if I didn’t!
If you want me to do all the work and send you the completed plan tied up with a bow, this isn’t the right program for you either. I’ll be in there working elbow to elbow with you, giving you my best ideas and my best advice, BUT… I want to teach you how to become a marketing master yourself – not just give you a quick fix.
If you’re not really committed to putting your plan into action, save your money. A plan in a binder is worthless. You’ve got to be willing to take action to get the big time payoff.
If you want to spend twenty-nine dollars to get many tens of thousands of dollars in return, you might as well quit reading. I believe in value for value exchange, and you’ll be getting a marketing plan that will make you money year, after year, after year.
If you can’t make the commitment right now, that’s OK.
But if you want to …
Discover the strategies that will be the driving force behind your business, Stop wasting money on high-priced traditional advertising if it doesn't work for you, Get on the front edge of the social media scene (Facebook Twitter, YouTube, and more) and decide which are best for you, Build a fence around your existing customers so they'd never dream of shopping with anyone but you, Attract tons of new, high quality customers without spending a fortune, Put your marketing on “auto-pilot” - quit worrying about where you're going and start having fun along the way,
...then this is an opportunity you won’t want to miss!
Join Me for the 10th Session of the
That's right, I've done this program nine times
A lot has happened in the world of marketing in the past three years. For example, three years ago Facebook was still in its infancy, mostly used by college kids. Internet video capability has massively expanded as more and more people have access to high-speed broadband. And three years ago if you wrote "groupon" people would think it was a typo!
So we've updated the course content (added more good stuff, not taken anything away!) and upgraded the class delivery methods. That's how we are able to get you MORE great information in LESS time and at a LOWER price.
But my favorite new thing about this session of the Marketing Mentor Program is the introduction of three different program levels .
You are all different. You need different amounts of coaching, and you want to spend different amounts of time, effort, and money. You're not one-size-fits all!
Take a look at what you'll get at each level of the Marketing Mentor Program. One of these three levels is bound to be right for you.
Pick the level that's right for you and register today. Two of the three levels have limited registration , so don't put this off for too long. There's a lot of pent-up demand for this program and we expect certain levels to fill up quickly.
In the Marketing Mentor Program you'll get…
SILVER Level
6 weekly lessons You will see us live on video, chat with your classmates, ask us your questions, and watch the PowerPoint presentation at the same time. It's as close to being in the room with us as you can get without traveling to Grand Haven! will help you create a marketing plan that’s comprehensive and complete – not hit or miss. 6 weekly follow-up calls problems or mistakes you might be making, or add any additional information we think is necessary. Recordings of the lessons and follow-ups 3 quarterly calls through the end of 2011
Join the Marketing Mentor Program at the SILVER Level for just 3 monthly payments of $177.
OR... SAVE $34 and make a single payment of $497.
GOLD Level You get everything in the SILVER Level plus...
A final marketing plan review. 3 pers onal phone consultations.
Join the Marketing Mentor Program at the GOLD Level for just 3 monthly payments of $377.
OR... SAVE $134 and make a single payment of $997.
Special Rebate Offer for GOLD Level members! If you submit your completed (acceptable) marketing plan at the end of the program we will send you a rebate check for $250 . I f we don't think your submitted plan is complete enough to qualify for the rebate we'll work with you until it is.
Why? Simple. We really want you to take the information in this program and put it to use. Instead of nagging you, we decided the best way to accomplish that would be to PAY you to do it!
Note: Registration in the GOLD Level is limited due to the personal time commitment from
PLATINUM ELITE Level You get everything in the SILVER & GOLD Levels plus...
Unlimited personal access to Bob and Susan as your personal marketing mentors for the rest of 2011! Well, ok, not completely unlimited. I mean we can't talk to you on the phone for hours every day. But we will answer all your marketing emails, schedule as many calls as you need to get your marketing on track, evaluate all your marketing results, critique your materials and copywriting, and generally be available to answer your marketing questions. You know... be your private marketing mentor. Monthly Platinum Elite Mastermind Calls. Once a month through the end of the year we'll have a special call for just the Platinum Elite members. These calls will be focused at a higher level of marketing sophistication. We'll all be sharing what's working, what's not, and tapping into the power of our collective genius!V.I.P Treatment at the 2011 Retail Success Summit. We are already cooking up a fabulous event for this year with some great surprises and new formats. As a Platinum Elite Member you'll get...
2 tickets to the Retail Success Summit Preferred seating at the Platinum Elite Member-Only table . Free, exclusive Platinum Elite dinner with Bob and Susan the night before the Summit
Join the Marketing Mentor Program at the PLATINUM ELITE Level for 5 payments of $1100.
OR... SAVE $500 and make a single payment of $5000.
The PLATINUM ELITE Level is VERY LIMITED and is available by application only. You may be wondering why there are such a limited number of members at this level, and why we require an application. Well, the number is limited so that we can give extremely personal attention to each member in the group. And the application is because, quite honestly, the PLATINUM ELITE Level isn't right for everyone.
The ideal candidate at this level is excited about improving their marketing skills, fully prepared to execute their plan, open to receiving new ideas, and willing to share their own thoughts and results.
You don't have to already be a marketing super-star to join at this level - attitude and aptitude are as important as experience.
If your business is desperately struggling, however, this is probably not the level for you. Select one of the other levels. Work on building your sales and taking the pressure off. Then apply another time when you're further along your path to success. There will be a time when this level is just right for you.
Interested in the Platinum Elite level? Register to hold your place and complete the application . If your application is not selected or if the maximum number of members has already been reached, your registration fee will be immediately refunded.
We've tried hard to make the Marketing Mentor Program affordable, but for some people even the Silver Level might be considered expensive. And maybe in the short-term it is expensive for you.
But when you consider that this program will pay for itself many times over, that you have a money-back guarantee (more on this later), and that the marketing plan you build now will keep generating money year after year this program is an absolute bargain!
And when you think about the ‘lifetime value’ of all the strategies, tactics, and techniques combined into a cohesive, targeted marketing plan, then you’ll realize that the dollar amount this program could add to your bottom line is staggering.
I’m totally confident that within a few short weeks you’ll see exactly where you’ll make money, where you’ll save money, and how much a difference this information will make to your business.
I want you to be totally confident, too. That's why I'm offering you an …
Absolutely No-Risk, Money-Back Guarantee!
It’s simple. If, after the first three lessons, you don’t think the program is worth every penny, cancel your enrollment and we will refund your money. I’ll give you a full 100% refund. No questions, no hassles.
I know some unscrupulous knucklehead could take advantage of this great guarantee, take half the program and then ask for their money back. But I want you to be sure you have absolutely no qualms about signing up right now… and I hope that a powerful guarantee will do the trick.
With this kind of guarantee on top of all the great stuff I’m offering in the Marketing Mentor Program, what reason could you possibly have for not signing up and putting LOTS more cash in your bank account?
None.
Nada.
Zip.
The 10th Session of the Marketing Mentor Program Starts Next Week!
Here's the class schedule overview and a few calendar details... the rest of the details will be sent to you via email after you register.
If you are a Gold Level or Platinum Elite Level member your personal one-on-one calls will be scheduled at our mutual convenience. Those are the fun details we can work through as we build your plan together!
Classes will be every Wednesday at 3 pm EST starting next week, 3/16/11. The follow-up calls will be at 3 pm EST on the Monday following the Wednesday classes, starting on 3/21. That way you'll have the entire weekend to work on your homework before the follow-up call.
And don't forget that all the lessons and follow-ups will be recorded so you won't miss out on any of the information even if you have to miss a live class!
Don't wait too long to register...
For one thing, the program kicks off next Wednesday. For another, the response to the previous Marketing Mentor Programs was huge and we had to turn people away. Make sure you get your spot reserved before it fills up.
Choose Your Level and Register Now! SILVER Level 3-Payment Option, Register Here .
GOLD Level 3-Payment Option, Register Here .
PLATINUM ELITE Level 5-Payment Option, Register Here .
Of course, if you have any questions at all about whether the Marketing Mentor Program is right for you, feel free to give me a call. I'd love to chat with you about it. Our toll free number is 1-800-842-1660. Over the weekend you can catch me on my cell phone, 616-502-1324.
I look forward to working with YOU!
Sincerely,
Bob Negen
P.S. If you are ready to take charge of your marketing efforts and turbo charge your sales, then you owe it to yourself to register for the Marketing Mentor Program. It’s an opportunity you definitely won’t want to miss!
