Retail Marketing Tip
Tip #396 - Remind Them You're Around
(2/5/10)
Dear Tip of the Weeker,
This week's Tip is pulled from the pages of The Retail Mastery System. It stresses the importance connecting with your customers in a way that only independent retailers like you can do well... by delivering personalized service.
Phone calls are a great way to connect with your retail customers. They’re more personal than email and a call allows you to express yourself simply by using the tone of your voice.
Follow Up After a Sale
Call a customer to find out how they liked their purchase. It lets them know you care about their satisfaction and reinforces a good buying decision. Let them know you are available and are willing to help any time.
Remind Them You're Around
You know the old saying, “Out of sight, out of mind"? Well, don't let it happen to YOU.
There are lots of possible reasons to call your retail customers and remind them to visit you. Call customers who have purchased particular types of products when you receive new, similar merchandise. Call to let them know about classes you're offering or special events that are happening. Call to tell them about a new in-store contest you're running.
One of our clients in the food service industry spent an afternoon calling fifteen inactive customers asking if they had any upcoming catering needs. She immediately lined up jobs with three of them!
Simply Say, "Thank You!"
Of course, one of the nicest reasons to call is simply to say thank you for being a great customer. No selling, no inviting, just a call of appreciation. Download a list of your top 100 customers in 2009 and start dialing...
No matter what product or service you provide, taking the time to make a personal phone call is a great way to show your customers that you care.
