Retail Marketing Tip
Tip #401 - It's in the Headlines!
(3/12/10)
Dear Tip of the Weeker,
Ever wonder why some people get amazing results from their marketing messages, while others never seem to see a return on their investment?
The key to making that investment pay off is knowing what to write that will get people to actually READ your messages!
You have to give people a reason to keep on reading, or listening, or looking at the rest of your message.
Every piece of marketing material you create...
MUST HAVE A GREAT HEADLINE.
I can’t state it strongly enough. Whether it’s a postcard, a letter, a display ad, a TV commercial, a classified ad, a brochure, website page, an in-store sign, a billboard (which is nothing but a headline, really!), a radio ad, or an email, it should have a headline.
But just any old headline won't do- you need to know how to write headlines that will keep your readers engaged.
There are lots of different types of headlines…
- news headlines
- question headlines
- ‘how to’ headlines
- intrigue headlines
- guarantee headlines
- scare/fear headlines
- testimonial headlines
- straight benefit headlines
- and many others...
Writing a good headline is so important that I suggest you write at least ten headlines for every marketing piece you create. Try out different styles, different benefits, different tones, and then pick the best.
