Retail Electronic Marketing Tip

Tip #407 - Get Google Love

(4/28/10)

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Google continues to be the #1 search engine (by a mile) followed by #2 YouTube which happens to be owned by Google. So it just makes sense that if you want customers and prospects to find you on the web, you want Google to love you.

How do you get "Google Love?"

There are tons, and tons of ways to get good placement in Google searches. But one very cool (and simple) way is to set up your store profile in Google Places.

Once you are set up in Google Places and your customer types into Google what they are looking for, say "flowers Grand Haven MI" your business comes up as a highlighted local business listing with a red dot on a map - like Euroflora, Eastern Floral, and Grand Haven Garden House do in this example.

What's really cool is that you can take control over what Google is showing your customers when they click the "more info" button. You can add a bunch of important business information to your Google Places listing, like store hours, additional phone numbers, email addresses, plus pictures of your products or videos you have created.

You can even add printable coupons or gift certificates to entice searchers to come into your store!

Here's a quick video created by Google that explains a lot more about what Google Places is and how you can use it in your business. Click the image or the link below to watch...

To get started on your listing go to www.google.com/places and click the blue "Sign Up Now" button.

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