Retail Electronic Marketing Tip
Tip #410 - E-Mail Newsletter Tip
(5/25/10)
Dear Tip of the Weeker,
This week you're getting a Tip, plus more!
When you are reading the "sample" newsletter that goes with your Tip of the Week, you're getting real announcements, filled with "must have" info and bonuses for our Tip of the Week friends.
Read them and click on the links...it's like getting your Tip, only better!
If you've got lots of great stuff to share with your retail customers but it's making your newsletter long and cumbersome, consider using the bulleted list and "brief description with links" format.
Start your newsletter with a bulleted list so your readers can easily see what's all the way at the bottom of the page.
Then, when you're filling in the content on your newsletter, write short descriptions of the information and give your readers a link they can click to learn more about each topic. Then give them "bonus material" that they can download to their computer.
This makes your newsletter easy to scan and super user friendly, plus the downloadable information adds tons of value.
Check out the sample newsletter below to see this format in use:
********************************
Bob's WhizBang! Retailer News...
(catchy title, huh?)
This week I have lots of great retail information to pass on to you. From a free teleconference to a fun contest with a great prize, you'll find lots of useful information in this week's newsletter.
Here's what's inside:
Drowning in Debt? Here's a Lifeline.
Do you want to pay your bills but can't? This coming Thursday, May 27, at 1 pm Eastern, Bob will interview Jim Herst from Performance Source about how his company can help you legally and ethically reduce your debt and get back on your feet. Dozens of our clients have used his service and rave about his integrity, his compassion and, best of all, the results.
Click here to learn more about this free teleconference for retailers:
http://AttendThisEvent.com/?eventid=13129923
Retail-A-Thon Notes are Here!
Wanted to catch the Retail-A-Thon but couldn't? Lightly edited notes are available totally free o' charge on the Retail Mastery Group website for a short time only. Staff development conundrums, overlooked marketing opportunities, firing customers, and LOTS, LOTS more. Great stuff you don't want to miss!
Go to the Retail Mastery Group website and download your free Retail-A-Thon notes.
Retail Success Summit Update...
The agenda for the June Retail Success Summit is 90% complete and we're PUMPED! Want a sneak peek?
Go to our website to download a copy of the Retail Success Summit preliminary agenda.
This year's Summit promises to be the most powerful and dynamic one yet. There's still a limited number of seats, but I strongly suggest you act fast if you want to attend.
Click here to register for the 2010 Retail Success Summit.
Click here to learn more about the Summit.
We'd love to see you in Grand Rapids this June!
You'll Flip Over the "Name That Blog" Contest
Bob is starting a blog for retailers but he can't decide on a name! Since 12,000 minds are better than one, he's throwing it open to your suggestions and having a contest.
One clever person (you?) will win a Flip video camera loaded with a video of Bob or Susan answering your most pressing retail questions. Want to enter?
Click here to learn how to enter the contest: http://tinyurl.com/bobsretailblog
There's all kinds of fun and foolishness on our Facebook Fan Page! www.facebook.com/whizbangtraining
