Tip #440 - 7 Retail Marketing Mistakes
Dear Tip of the Weeker,
One of my goals for 2011 is to do more blogging... and my first post of the year went live this morning..
Retail Marketing Mistake #1 is this week's Tip, and you can click the link to go to my blog and read my top 7 Retail Marketing Mistakes.
As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these seven common Retail Marketing Mistakes...
#1 - Your Marketing is "All About Me"
If I had to pick the most common (and most deadly) retail marketing mistake, this would be it.
Everyone thinks that their products, their services, their promotions, and their store are far more fascinating than they really are. It's only natural. To you, the most important thing in the world is - you!
I hate to be the one to break it to you, but your customers don't really care that much about you, or your store, or your products. Like you, what they care most about is themselves.
The trick for you as a retail marketer is to stop thinking about what you offer and start focusing on what your customer wants. It's the only way to build the kind of customer relationships that engender real trust, strong loyalty, and repeat business.
If most of your outbound communication (emails, facebook posts, postcards, newspaper ads, etc.) is about your products, your services, your promotions, or your store and not about what's interesting, helpful, useful, beneficial, or entertaining for your customer, then you are making this marketing mistake.
Read my latest blog post to see all 7 Retail Marketing Mistakes...
